Luis Andino-Velez

General Manager Vendeavour Food
Vendeavour

SUSTAINABLE INVESTING

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Experienced Commercial Executive
Managing Sales and P&L of up to 350 mio USD net
Broad knowledge of Central European trade – retail & wholesale, pharma, and online
28 years of expertise in the management of commercial teams– at the regional and national level

• Running commercial organizations in FMCG – premium and mass market (Vendeavour, Orkla Foods, Orkla Health CZ, Vitana, Hame, Lindt, Cadbury Wedel & Solidarnosc/Colian)
• Setting the commercial vision and goals, development and implementation of business strategies, short to long-term
• Setting, running, and improvements of key commercial processes
• Change management (restructuring, reorganization, downsizing)
• Delivering profitable growth with all sales channels – Modern & Traditional, Pharma, B2B, B2C, Horeca, Own Retail
• Profound knowledge of the discounter channel and proven success in cooperation with main Central European discounters
• Training, coaching, and managing (+300 employees in the managed team)